Core Direction

·Direct Factory to Consumer (F2C):Delivering directly from factory to customer → eliminating distribution markups and maximizing price competitiveness.

·Heavyweight Specialization:

Focus on products that are hard to find elsewhere—320–400gsm heavyweight t-shirts and 500–900gsm hoodies/sweats.

·Trend + Quality + Value:

Incorporating fashion trends, premium fabrics, and finishing, but at affordable prices.

·Pre-Order Model:Special wash or limited styles offered through pre-orders → only produced when minimum quantity is reached, creating both exclusivity and efficiency.

Brand Concept

·Slogan Ideas

·Factory Heavyweight, Redefined”
·From Our Factory, To Your Closet – At Full Weight”
·True Heavyweight Gear, Factory Direct”